what you study?Originally posted by laurence82:i dont know how you got ur own definition of ethnocentrism, but i am studying the business aspect of it.
Its concerned with the orientation of companies towards international management.
For example, in its early stage in expansion into overseas market, it will send its own people over there first. The overseas branch will have the tendency to adopt the culture of the home country of the business
Only when the company size grew in that overseas market, then will it adopt the culture of the host country. That will be polycentrism.![]()
Its taken from a book called "Dynamics of Intercultural Communication"Originally posted by laurence82:i dont know how you got ur own definition of ethnocentrism, but i am studying the business aspect of it.
Its concerned with the orientation of companies towards international management.
For example, in its early stage in expansion into overseas market, it will send its own people over there first. The overseas branch will have the tendency to adopt the culture of the home country of the business
Only when the company size grew in that overseas market, then will it adopt the culture of the host country. That will be polycentrism.![]()
Good to see u also post relevant stuff...Originally posted by SMAPLionHeart:Its taken from a book called "Dynamics of Intercultural Communication"
by Carley Dodd, good to see you posting relevant stuffs here.
Business, as stated in my first para.Originally posted by jasmine17:what you study?![]()