Extracted from the Singapore Media Watch:
http://www.mediawatchsg.blogspot.comReadership figures: Do Singaporeans have a choice ?
The Straits Times 20 October 2006
Krist Boo
Abstract
Straits Times keeps No.1 spot, drawing 1.35 million readers
The Straits Times has pulled in 30,000 more readers to its news offerings this year that last year in a world that has seen declining newspaper readership.
It retained top spot as the favorite daily in Singapore with 1.35 million readers this year, up from last year's 1.32 million.
Its editor Han Fook Kwang, calling this "very good news", said: "Readership is failing in many newspapers round the world because news is available free on the Internet, on TV and on radio."
TODAY 20 October 2006
Christie Loh
Without qualifiers, TODAY is Singapore's No 2 daily
Tabloid-sized TODAY continues to defy naysayers into its sixth year of being.
According to the Nielsen Media Research's annual survey released yesterday, the free newspaper moved up to become Singapore's second most-read daily - regardless of language - as consumers defected from the Chinese to the English media. (Read more...)
Our Review
In a market where the print media industry is monopolized completely by a single company - the Singapore Press Holdings, such rankings of readership figures serve little useful purpose other than an internal QC of the chief editors of the various dailies.
Do Singaporeans have a choice? Given the absence of variable alternatives, Singaporeans have no where else to turn except the mainstream media for their daily news. Only by topping the readership charts in a free market with real competitors can the Straits Times claim to be the most popular newspaper read by a majority of Singaporeans.
Are readership figures alone an accurate reflection of the success of a newspaper? Without the inclusion of other parameters such as report authencity and objectivity, press freedom and quality of analyzes, this figure is meaningless and cannot be used as a barometer for press rating.
Please read the rest of article at:
http://www.mediawatchsg.blogspot.comSingapore Media Watch
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