Singapore aims to be centre of excellence for elderly
By Julia Ng, Channel NewsAsia | Posted: 16 March 2007 1907 hrs
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• Incentives for socially responsible firms could be in pipeline
Singapore aims to be centre of excellence for elderly
SINGAPORE : Singapore wants to be a centre of excellence for the elderly, where Asians flock to for goods and services that enhance their golden years.
Philip Yeo is the man who has been tasked to lead the Silver Industry Committee.
And he believes that it is a multi-billion dollar market that has yet to be tapped.
In Japan, the Silver Market - currently the most developed in Asia - is estimated to be worth over US$700 billion by 2025.
Mr Yeo, who also chairs the Social Enterprise Committee, will be applying the same economic philosophy of making money, to support social causes.
His aim is to grow a vibrant social entrepreneurship culture in Singapore by 2010.
From helping ex-convicts find work to getting the mentally-ill employed in the open market, social enterprises are businesses with a social objective of helping the disadvantaged.
And they have proven to be a force to be reckoned with.
So for the man tasked with growing a culture of social entrepreneurship in Singapore, the challenge, he said, was how to get aspiring entrepreneurs and more companies to support the idea that being socially responsible makes good business sense.
Mr Yeo said, "The social enterprise is basically a social function but using the economic principles of how to encourage companies that make money to support social causes. It's not welfare. It's different from welfare. Welfare is you give, and that's it!
"Here, if a company is willing to set up a company, or people willing to set up a company, to be an entrepreneur - why not help them to be viable? Still pay their income, pay their rents, hire their staff and create jobs? But the key that underlines it is economics.
"My job has never been welfare. My job is doing economics - how to use your economic expertise, experience, and people - people who are an economic person but with a social heart. Don't just be a social heart. That's it.
"At the end of the day, you need money to help people. And you have to find ways to make money to continuously help people. First be a capitalist, then you can be a good socialist. If you are a failed capitalist, you cannot help people socially. That's reality."
Since 2003, the Ministry of Community Development, Youth and Sports has provided seed funding for 62 social enterprises, out of which 38 created some 300 jobs for the disadvantaged.
The Committee will be finalising its recommendations in the second half of this year.
Another challenge for Mr Yeo is to help Singapore court the silver dollar.
It is estimated that last year, seniors in Singapore spent US$1.2 billion on dining, entertaining and shopping, and US$300 million on travel and leisure.
In the next 10 years, the elderly here are expected to spend three times more than younger Singaporeans.
They are putting their money in services like tourism and healthcare, as well as assistive technologies like motorised wheelchairs.
Another sure-to-grow sector is lifestyle courses.
Mr Yeo said, "Why can't our polytechnics and universities run 24-hours, technically-speaking, to teach people how to blog, for example? It could even include tourists. If there are good courses here, people from neighbouring countries who are rich and looking for something to keep their minds active, they'll attend."
Wong Meng Meng, Deputy Chairman, Silver Industry Committee, added, "If we could have regional people coming in to do the course, it can also make it more affordable for Singaporeans to do the course. So we can create an industry which should make use of the number and resources of the people in the region so that our own people will benefit from it as well."
David Lim, Adviser, Silver Industry Committee, commented, "Some of the changes may be infrastructural. The way we live, for example, or the kinds of community that we build, houses that we live in ... that may change."
The Committee said it was prepared to fund innovative product ideas.
It is also inviting suggestions on how to grow the silver industry.
And backed by more than just ideas, its members believe, this is one industry that will create jobs and economic opportunities.
The Committee will be submitting its recommendations to the government in a year's time. - CNA/ms