Branded Foodstuffs Versus Housebrands
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With the price increase of almost up to 30% for most branded foodstuffs would you turn to housebrands? Ex: Nestle milk to NTUC or GIANT's.
Do you feel or think housebrands are inferior of quality to those branded ones?
Please share your view. Thank-you. -
housebrands oso OEM from elsewhere then just put their label on it nia rite......
i dun mind.......but taste/quality must within my acceptable standards lah....... -
A Mercedes-Benz made in Germany, is quite different from the same model being assembled in South Africa, or in Malaysia, or in Vietnam.
Similarly, a vehicle designed by Mercedes-Benz and built by Ssangyoung in South Korea, may have all the hallmarks of Mercedes-Benz, and even bear the same trade marque; unfortunately the ride is different, and the engine performance is not as smooth as the real thing in the real Mercedes-Benz.
OEM products are different from House Brands - both products are manufactured according to some production specification.
How are House Brands able to sell at much lower costs than the better known brands that spend more on marketing ?
The obvious savings achieved by House Brands product is that it does not need to spend as much on advertising and marketing.
However, at the end of the day, the House Brands can achieve lower costs either through a bigger volume of guaranteed purchase, or that the lower costs are achieved by tweaking the contents of the products, so as to make the product lower.
Even business such as NTUC Fairprice - that is supposed to serve Social Objective of ''keeping prices'' stable and costs low - will have to justify their continued existence via the ''Bottom Line''.
How else does one explain for the bumper cash reserves that allow NTUC to build a spanking new office tower block in the heart of the prime district in downtown Singapore ?
Even NTUC Fairprice cannot be in the supermarket business for any simple altruistic reason only. -
it's all about branding...some house brand products do come out on top in blind tests...the only problem here is perception....some house brands do need some improvement on packaging...
cold storage 'no frills' was the pits, staid white packaging...but of late they've added some nice colours and touches to them....in one consumer test done in an american mall, a house brand coffee came out tops in taste while starbucks and the likes of nestle were ranked lower.....that should provide a small insight how branding is so powerful.... -
As FI has stated some of these goods are in fact OEM, which I could attest to it. And like the forumner above me mentioned that Cold Storage now packaged their own housebrand into better looking packaging to captivate the consumers's attention instead of the plain looking ones. Also as long foodstuffs that are not from ahem! China I am quite fine with it. Besides, it's a good way to teach my two boys the value of money and not just to depend on branded stuffs be it food or otherwise. So, my vote goes to housebrands.
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cold storage got house brand or not ?
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first choiceOriginally posted by crazy monkey:cold storage got house brand or not ? -
issit ? never notice. but i like their house sushiOriginally posted by FireIce:first choice
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deli sushi?Originally posted by crazy monkey:issit ? never notice. but i like their house sushi
barely edible
but for tt price, mai hiam lah -
I buy housebrands esp for detergents but when it comes to food items, I don't mind paying a bit more.