Originally posted by phil30k:
I thought it would have been an average advert in India.
It's the cultural contrasts that makes it stand out in Singapore.
recently someone sent me a email. it was showing a creative advertisement in one of the biggest shopping centre in Mumbai.
two big stickers (showing some shoppers) were pasted on each side of the main auto-matic door of the shopping centre... so when any shoppers walking towards the main door, the two sides of the door will open automatically, virtually showing two groups of ppl walking away from you ...
this was an advertisement of a perfume.
do you think this advertiment will be effective in india ? why ?