"The car was on the Shanklin Esplanade on the Isle of Wight when it struck a another vehicle and crashed through the sea wall on to the beach.
A 58-year-old man was lying on the beach reading a book, when the accident happened just before 1800 BST.
The 59-year-old car driver was injured and taken to St Mary's Hospital.
The Esplanade was closed and the beach was cleared.
The area was then re-opened at 2215 BST.
A Hampshire police spokesman, said :"The man was a holidaymaker and he will not be identified until his next of kin have been informed."
The man was reading on the beach when the car fell on him.