new army recruitment ads

• wuming78

  10 Aug 04, 14:30

  have begun to see some - saw one at a bus stop (about earning respect) and another in today's TODAY paper (from this land we are made, for this land we will fight)
  
  anyone else saw any others?
  
  when are they officially launching them? when available for download?
• LazerLordz

  10 Aug 04, 15:10

  The ads nowadays are quite "pro" in looks and details.
  
  One bugging question
  Is there any correlated rise in recruitment before and after the usage of glossy print ads?I would think that the numbers would not really rise by much.Personally , money should be better spent in training and skills packages, and the end-result would speak better than any advertisment.They came out with the "The mud on my face is soil, our soil" not long ago.Why not use that for a few years more.We are running a citizen army, the usage of taxpayer money should be accountable and used in a more appropriate manner, IMHO.
  
  
• tspg

  10 Aug 04, 15:20

  Originally posted by LazerLordz:

  The ads nowadays are quite "pro" in looks and details.
  
  One bugging question
  Is there any correlated rise in recruitment before and after the usage of glossy print ads?I would think that the numbers would not really rise by much.Personally , money should be better spent in training and skills packages, and the end-result would speak better than any advertisment.They came out with the "The mud on my face is soil, our soil" not long ago.Why not use that for a few years more.We are running a citizen army, the usage of taxpayer money should be accountable and used in a more appropriate manner, IMHO.
  
  

  The ads are not just for recruiting only. They are also good NE tools which instils pride and recognition for our arm forces.
• wuming78

  10 Aug 04, 15:23

  Originally posted by tspg:

  The ads are not just for recruiting only. They are also good NE tools which instils pride and recognition for our arm forces.

  absolutely.
  
  as for the effectiveness of the comms tool, it will be up to them to find out. i think for them, if they are able to increase awareness, even though they do not get the increase in recruitment, they would have met their objectives.
  
  anyway i think the public comms budget is just a drop in the ocean compared to the other things they spend on.
• LazerLordz

  10 Aug 04, 17:45

  Well, you gotta a point there.
• ryangian

  10 Aug 04, 20:28

  Posters are only there to decorate the SAF and make it look nice. Wait till they go in and find out what does it really look as good as the poster have shown them..................
• tspg

  10 Aug 04, 21:41

  Originally posted by ryangian:

  Posters are only there to decorate the SAF and make it look nice. Wait till they go in and find out what does it really look as good as the poster have shown them..................

  It is propaganda after all. Dun expect to see shack faces or ruin make-up
• Gordonator

  13 Aug 04, 21:03

  there's 1 particular ad which i like very much. "the mud on my face is soil, our soil". the poster is hanging on the wall in fornt of my computer.
• wuming78

  13 Aug 04, 23:04

  Originally posted by Gordonator:

  there's 1 particular ad which i like very much. "the mud on my face is soil, our soil". the poster is hanging on the wall in fornt of my computer.

  the new series not bad too, like the ones "not for fame" and "earn respect"
• erijazz

  13 Aug 04, 23:14

  Originally posted by erijazz:

  New updates on the Army Poster
  
  
  
  http://www.mindef.gov.sg/arc/downloads/dl_5000_images.html
  
  

  http://www.sgforums.com/?action=thread_display&thread_id=89122
• Gordonator

  15 Aug 04, 18:40

  thx for the link. wow. most of the posters are there. cool!