WWE TRYING TO LURE BACK FORMER FANS
By: 1Wrestling.com
6/16/2004 3:28:24 PM
AdWeek.com had an interesting story this week regarding WWE's selection of Media Kitchen as its Media Agency of Record. The article by DeAnna Zammit notes that WWE's primary marketing focus will be an attempt to lure back people who were once wrestling fans and have since stopped watching. The idea is a shift from WWE's previous marketing attempts to introduce non-fans to its brand of entertainment. One of the key strategies now is to cater to adults who were once wrestling fans as teenagers.
The article notes that a study performed by another of WWE's media agencies, Kanter International, showed that video games is an area where most former wrestling fans now spend their time and money.
