By 1922 there existed, by and large, firm directives for the business as well as the purely organizational development of the movement. There was already a complete central card index which embraced all members belonging to the movement. Likewise the financing of the movement had been brought into healthy channels. Current expenses had to be covered by current receipts; extraordinary receipts were used only for extraordinary expenses. Despite the hard times, the movement thereby remained, apart from small running accounts, almost free of debt, and even succeeded in steadily increasing its resources. We worked as in a private business: the employed personnel had to distinguish itself by achievement, and could not get by on the strength of any of your famous 'loyalty.' The loyalty of every National Socialist is demonstrated primarily by his readiness to work, his industry and ability in accomplishing the work entrusted to him by the community. Anyone who does not fulfill his duty in this should not boast of his loyalty, against which he is actually committing an offense. With the utmost energy the new business manager, in opposition to all possible influences, upheld the standpoint that party enterprises must not be a sinecure for supporters or members with no great enthusiasm for work. A movement which fights in so sharp a form against the party corruption of our present administrative apparatus must keep its own apparatus pure of such vices. There were cases where employees were taken into the administration of the newspaper, who in their previous allegiance belonged to the Bavarian People's Party, but, measured by their achievements, showed themselves excellently qualified. The result of this attempt was in general outstanding. By this honest and frank recognition of the individual's real achievement, the movement more quickly and more thoroughly won the hearts of its employees than would otherwise have been the case. They later became good National Socialists and remained so, and not only in words; they also demonstrated it by the conscientious, regular, and honest work which they performed in the service of the new movement. It goes without saying that the well-qualified party comrade was given preference over the equally qualified non-party member. But no one obtained a position on the basis of his party membership alone. The firmness with which the new business manager upheld these principles, and gradually enforced them despite all opposition, was later of the greatest benefit to the movement. Through this alone was it possible, in the difficult inflation period, when tens of thousands of businesses collapsed and thousands of newspapers had to close, for the business leadership of the movement, not only to remain above water and fulfill its tasks, but for the Völkischer Beobachter to be expanded more and more. It had entered the ranks of the great newspapers.
The year 1921 had, furthermore, the significance that I gradually succeeded, through my position as chairman of the party, in withdrawing the various party services from the criticism and interference of dozens of committee members. This was important, because it was impossible to obtain a really capable mind for a job if incompetents kept on babbling and interfering, knowing everything better than anyone else and actually creating a hopeless muddle. Whereupon, to be sure, these know-it-alls usually withdrew quite modestly, to seek a new field for their inspiring supervisory activity. There were men who were possessed by a positive disease for finding something behind anything and everything, and who were in a kind of continuous pregnancy with excellent plans, ideas, projects, methods. Their highest and most ideal aim was usually the formation of a committee or controlling organ to put its expert nose into other people's serious work. It never dawned on many of these committee people how insulting and how un-National Socialist it is, when men who do not understand a thing keep interfering with real specialists. In any case, I regarded it as my duty in these years, to take all real workers, charged with responsibility in the movement, under my protection against such elements, to cover them in the rear, as it were, so as to leave them free to work forward.
The best means for making harmless such committees, who did nothing and only cooked up decisions that could not be practically carried out, was to assign them to some real work. It was laughable how silently one of these clubs would then disappear, and suddenly was impossible to locate. It made me think of our greatest institution of the sort, the Reichstag. How all its members would suddenly evaporate if, instead of talk, some real work were assigned to them; and particularly a task which every single one of these braggarts would have to perform with personal responsibility.
Even then I always raised the demand that, in the movement as everywhere in private life, we keep looking until the obviously capable official, administrator, or director for the various business sections had been found. And this man was then to receive unconditional authority and freedom of action downward, but to be charged with unlimited responsibility upward, and no one obtains authority toward subordinates who does not know the work involved better than they. In the course of two years, I enforced my opinion more and more, and today it is taken for granted in the movement, at least in so far as the top leadership is concerned.
The visible success of this attitude was shown on November 9, 1923: when I came to the movement four years previous, not even a rubber stamp was available. On November 9, the party was dissolved, its property confiscated. This, including all properties and the newspaper, already amounted to over a hundred and seventy thousand gold marks.