Originally posted by sbst275:
SINGAPORE : MediaCorp TV Holdings, which operates the company's Channels 5, 8, U and its studios, has said it expects to reverse the losses of its merged operations.
It predicted it would become profitable by the end of the current financial year in March 2006, while Channel U's losses are expected to be reduced.
MediaCorp's Deputy Group CEO (TV), Chang Long Jong, revealed this to reporters at a trade launch for the re-branding of Channel U.
Channels 5 and 8 were almost at break-even in the last financial year ended March 2005. But then came the media merger which saw Channel U brought into the fold under MediaCorp TV Holdings.
Mr Chang said the merger was a major factor contributing to the $11.5 million loss for MediaCorp's TV operations last year. But things have been looking up since.
In the first five months of the current financial year, from April to August, Channels 5 and 8 have been profitable, while Channel U is narrowing its losses.
Mr Chang said: "Channel U is gaining ground. We are still running at a loss, but looking at the combined entity of the TV business ... we are almost at break-even point. And looking ahead ... we are very happy to announce that we are actually looking at a profit by the end of the financial year."
Channel U itself is going through a re-branding exercise.
Advertisers were given an insight into its plans as it aims to be Asia's entertainment channel for the hip and trendy. - CNA/de
something was left out in the report:
they regained profit margins by charging thecitizens(or was it extorting?) for tv licenses and then using the monopoly just screen shows that are 50 years old over and over again at the estimated frequency of once a day....