Singapore : Singapore Telecommunications has unveiled plans to make the transition from 2G to 3G services a seamless and easy one for customers.
SingTel says under its 3G subscription plans, there will be no difference between 3G local video call and usual local voice call charges.
Charges will be offset against the bundled airtime in each customer's current subscription plan.
Customers on free incoming call plans will enjoy free incoming video calls.
It has included a 'safety net' in its plans by capping the amount of data charges that can be incurred so that customers will "not get a shock when they get their bill at the end of the month".
Mr Lim Chuan Poh, SingTel's Executive Vice President (Consumer Business) & CEO of SingTel Mobile, said: "SingTel has had the advantage of customer feedback since we did our first 3G trials back in September and started selling 3G handsets in December last year. And the customer message is clear keep it simple, make it affordable and that's exactly what we have done.
"We are offering very compelling prices as a start, helping our customers manage their usage as they go along and adding value to the services they can enjoy with 3G ultimately. Our aim is to give our customers peace of mind so that they are willing to give 3G a try."
SingTel also launched its new 3loGy initiative to market and promote 3G services across mobile, fixed line and broadband platforms.
With 3G, customers will enjoy data speeds of up to 384kbps, which is up to nine times faster than current GPRS (or 2.5G) speeds.
However, SingTel customers can look forward to a retail 3G data charge that is 30 percent lower compared to the current retail GPRS charge.
SingTel will also introduce a range of 3G data packages to meet customers' varying needs and usage patterns. - CNA