LUSH 99.5 FM - Cool, Chill-out radio channel
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SINGAPORE : If you haven't heard, MediaCorp Radio is launching its 13th station on Friday, 31 December.
Lush 99.5 takes over the frequency previously occupied by Passion 99.5FM, the National Arts Council's dedicated arts station that was run by MediaCorp Radio.
Passion made its final transmission last New Year's Eve.
"Lush 99.5 is a trendy radio station that plays Urban Lounge and Nu-Jazz music," said Bernard Lim, deputy general manager of English-language programming at MediaCorp Radio.
"Loosely, we can describe Lush 99.5 as a chill-out radio station.
"The station targets sophisticated listeners between the ages of 25 and 40 who are at the forefront of music, fashion and lifestyle. More than any of our other music stations, music is really the 'star' of this station."
The station will operate 19 hours a day from 7am to 2am the next day.
Said Andrew Crothers, the station's creative director: "If you ask most people what they hate about radio, it's either the commercials or the deejays talking too much. And we know how annoying they can be.
"That's why we promise never to play more than two commercials in a row."
That is also why the station has only two deejays - cult deejay/musician Chris Ho and Vivien Tan of Showbuzz fame. Chris will be on from 7am to 10am and Vivien will man the mike from 5pm to 8pm.
"Chris brings a wealth of experience and a legacy that no one on the music scene can match. Vivien is a great gal with a great voice and a great head on her shoulders - she is Lush," said Crothers.
Today reported earlier that Passion had closed because the station's niche audience - about 30,000 listeners weekly - was "too small".
In comparison, MediaCorp Radio's No 1 English-language station, Class 95FM, draws about 548,000 listeners weekly with its current and adult contemporary music programming.
So for Lush to be sustainable or even profitable, what is the targeted listenership?
Crothers would only say that the reaction to Lush's test transmissions - which began in November - suggests that the team is on the right track.
In fact, the station has attracted "several top brands" even before the launch, said Lim.
"People have been waiting for a station like this and we have, too!" Crothers said. "We are confident that the numbers will come." - TODAY -
my radio oni programmed to 1 station.........91.3
oso got chill-out sometimes........ -
Name too close for comfort to Lush, a watering hole at UE Sq.
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sounds like something i do after peeing to avoid $500 fine.......Originally posted by BÃ¥seline:Name too close for comfort to Lush, a watering hole at UE Sq. -
not more than 2 commercials in a row... so play 2 commercials, play 1 song, then 2 commercials again?
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Woooo.. chill chill....Originally posted by FireIce:sounds like something i do after peeing to avoid $500 fine.......
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how long will this new station last?
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Shhhhhhhhhhhhhhh............. Coooooooool Dude !... am listening to it now...Originally posted by BÃ¥seline:Woooo.. chill chill.... -
As long there are commercials dude.Originally posted by poon cho tang:how long will this new station last? -
Wanted to hear it's online transmission but it's nowhere in sight.Originally posted by moccaz:Shhhhhhhhhhhhhhh............. Coooooooool Dude !... am listening to it now... 
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mus sarport SMS!!!
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Dun like WKRZ91.3Originally posted by FireIce:my radio oni programmed to 1 station.........91.3
oso got chill-out sometimes........ -
certainly not a few mths, haha
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im tunning it since last night... not bad.. smoothing music...
Support support!!! -
Awesome chill-out music...i HATE 98.7fm...wah knn....its a radio station for kids from 12-16....and the bloody deejays have super whiny voices...not only the gers...even the fagg daniel ong.
LUSH RAWKS.... -
No more Glen, Rod and the flying Dutchman from next Monday onwards.
This week is the last week for the Morning Express.
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YAH!!!!! Someone tell mi wat happened!!! Whr they going!!!!!Originally posted by zenmaster:No more Glen, Rod and the flying Dutchman from next Monday onwards.
This week is the last week for the Morning Express. 
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reprofiling of mediacorp radio?Originally posted by zenmaster:No more Glen, Rod and the flying Dutchman from next Monday onwards.
This week is the last week for the Morning Express. -
no lah! no lah! they bo dai ci jus that "zenmaster" has had enough of them thats all.Originally posted by hiddengal:YAH!!!!! Someone tell mi wat happened!!! Whr they going!!!!!
btw, zen could u tell me whats with the morning xpress? -
I was hoping someone could tell me too.
Heard them saying that Friday will be the last broadcast for Morning Express. -
Yup... i heard tt too... did they mention whr they going to???Originally posted by zenmaster:I was hoping someone could tell me too.
Heard them saying that Friday will be the last broadcast for Morning Express.