If you are in advertising, please give your input.
Just disappointed with Tiger Ad campaign and dunno if you feel the same.
since tiger got jessica alba as their spokesperson, they are not really doing a good job in cashing in on that...
Carlsberg on the other hand have interesting ads recently.
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ad 1 (press conference)
Jingle: the uptempo, follow by a brief low tempo... on the background of the ad.
played throughout the ad... really annoying.
comment:WHat are they thinking? lame jingle... but made it to what Ad Watch or what sort of rating... surprise surprise..
the story line:
jessica alba suppose to be introduce during a press conference, etc...
everyone ran for free ice cold tiger...
comment: story line predictable... knowing APB got tht budget, but spend on such a lame story line...
ad 2 (CNY with jessica alba):
no jingle, lion dance music used on the back ground...
plot: hi singapore, you got the best tasting beer.
Jessica took a sip, while a guy on the back ground trying so hard within the few sec to say "Tiger beer wishes you a happy lunar new year"....
Comment:
1) Why not have Jessica alba do the well wishes?
2) lame ad, cos just becos she's jessica, Tiger ask them to take a sip?
Singapore should have a advertising law on alcohol. DO not show people drink their alcoholic product. They have one of the biggest budget, but not the more creative ad. Why not go kopi tiam, shoot heartlanders drink the best tasting beer?
What IF..
sony erickson/Jessica alba ads- She says "sony erickson, you got the best phone in the world"
holding on a nokia on the ear while saying that.
Mango/jessica alba ads- she say"mango, you got the best line of clothing"
Tag Hauer/jessica ads-she say"tag hauer, you got the coolest watch"
The thing is, it's Advertising 101.
Lame and low budget coming out from a beer company...
Take a look at other beer ads around the world...
Carlsberg... world or friends... hit hard to the heart, mind, culture, got deeper meaning, well thought, well execution.
Never drink alone, share it with someone, fridge full or beers, busing bottle caps and lion dance, chinese poem... great job.
Bud... the frogie, the swamp...
bud... one of the recent favorite... WASSUPPP....
even the wassup, you see individual, but the subconsciously, it's having a beer around friends...
tiger/APB should know better, drinking beer is never a culture of drinking alone...
Although "wassup" campaign is showing lots of individual....
What's the key word use? Wassup... wassupp.. wassupp...
that brings to the table, that open up conversation with friends, family, with other people... interesting, something new.. creative... money well spend.
most importantly... makes you wanna get one...
