Originally posted by SumOne:
Actually, from what I know, MLM isn't as bad as what most people think. Partially cause people would relate it to pyramid selling. In MLM, I believe the companies are registered, so the final seller of the product can't exactly run away should the product fail. And no matter what, it's still company reputation at stake here.
Also, so far, not many names or brands have given MLM a try. And why should they since normal advertising has been doing so well for them. But I believe it might be a good way for a new business or new brand just starting out to make a name using word of mouth.
I'm not sure what this other friend told me was true, but MLM actually happens more often than we think. For example, in our normal provision shop, some of the food we buy is sold through MLM. A bag of rice initially comes from a wholeseller, a supplier will then buy the rice and sell it to a shopkeeper. The shopkeeper buys the rice and resells it at the shop. The selling may actually be done without use of advertisements and without a frontshop for the rice producer.
To be precise, the producer can sell his product to the final consumer without having to bear the costs of runnning his own retail outlet. Moreover, another main characteristic of MLM is that it relies on word of mouth to be sold. The final seller is the one promoting the product so what he says kind of affects the reputation of the product.
Effectiveness of MLM is also determined by the kind of product being sold. Certain products are not worth the money to open a chain of retail outlets just for the product itself. It's usually more like small items that aren't sold in huge quantities.
I have a question though, would food franchises such as Burger King or Coffee Bean be considered as MLM as well? The brand names are actually brought into Singapore by a particular company who make use of the name to sell the drinks or the food but they have no link with the overseas office except in name.
The companies here have freedom to do whatever they like so long as they don't tarnish the repuatation of the brand i think.
Hi there.
Sorry that I can't spend much time to help you on this now but regarding the Burger King or Coffee Bean case, they are franchising. I'm not sure if they are allowed to do anything they like as long as they don't do anything to tarnish the brand but generally how they work is something like this. The franshisee will pay money to BK to get the BK signage, they'll also receive training on how to make the burgers/fries from BK's own system(eg:how long to fry fries, how to serve customer). The raw materials like beef platters, fries, bread and drinks are most likely from an authorised distributor.
MLM share similar traits. We can call it personal franchising as well cos we don't open outlets. Same thing, we apply to be a 'franchise' from our upline and we get the products from the MLM company we are affiliated with. We also follow the system that will be taught to us by our upline(if our upline teaches crap, the downline may be crap too)...then we follow the methods as well.
I hope this helps in some way.
