Principles of Marketing
Kotler & Armstrong, Principles of Marketing, 11th edition, Prentice Hall.
Principles of Management
"FUNDAMENTALS OF MANAGEMENT'" BY Stephen P. Robbins David A. DeCenzo 5th Edition, Prentice Hall
I have the first one.
But I'm not selling ba.. coz it will be of help to me this semester.
em sobbish, i found ur principles of marketing in nlb lei.
but the latest version is lost so only got older version
Title Principles of marketing / Philip Kotler ... [et al.].
Publisher Frenchs Forest, N.S.W. : Prentice Hall, 20032.
Physical Description xxiii, 656 p. ; 26 cm.
Notes Previously published: 2001.
Includes index.
Other Authors Kotler, Philip.
Search by Subjects Marketing.
Where to find it
Branch Location Date Call Number Status
Lee Kong Chian Reference Library RBUS 08-06-04 English q658.8 PRI For Reference Only
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Title Principles of marketing / Philip Kotler, Gary Armstrong.
Author Kotler, Philip.
Publisher Upper Saddle River, N.J. : Prentice Hall, 1998, c1999.
Physical Description xviii, 635, [57] p. : col. ill. ; 29 cm. + 1 computer laser optical disc.
Series Title Prentice-Hall series in marketing
Other Authors Armstrong, Gary.
Search by Subjects Marketing.
Where to find it
Branch Location Date Call Number Status
Bukit Panjang Community Library ____ 05-05-06 English 658.8 KOT -[BIZ] Not on Loan
Bukit Panjang Community Library **ATT 26-09-04 English 658.8 KOT Not on Loan
Jurong Regional Library RBUS 10-03-06 English 658.8 KOT For Reference Only
Lee Kong Chian Reference Library R*ATT 21-07-05 English 658.8 KOT Not on Loan
CD-ROM
Marine Parade Community Library **ATT 17-03-05 English 658.8 KOT Not on Loan
Marine Parade Community Library **ATT 17-03-05 English 658.8 KOT Not on Loan
Pasir Ris Community Library ____ 08-05-06 English 658.8 KOT -[BIZ] On Loan
Pasir Ris Community Library **ATT 16-12-02 English 658.8 KOT On Loan
Pasir Ris Community Library **ATT 04-11-04 English 658.8 KOT Not on Loan
Repository Used Book Collection RBUS 19-05-04 English 658.8 KOT Not on Loan
CD-ROM
Sembawang Community Library ____ 04-05-06 English 658.8 KOT -[BIZ] In Transit for Reservation
Sembawang Community Library **ATT 20-08-05 English 658.8 KOT Not on Loan
Sembawang Community Library **ATT 15-08-05 English 658.8 KOT Not on Loan
Woodlands Regional Library ____ 10-05-06 English 658.8 KOT -[BIZ] On Loan
Woodlands Regional Library ____ 15-05-06 English 658.8 KOT -[BIZ] On Loan
Woodlands Regional Library **ATT 10-04-06 English 658.8 KOT Not on Loan
Woodlands Regional Library **ATT 13-06-05 English 658.8 KOT Not on Loan
Woodlands Regional Library ____ 01-10-04 English 658.8 KOT -[BIZ] On Loan
Woodlands Regional Library R*ATT 12-06-05 English 658.8 KOT Catalogue Maintenance
Woodlands Regional Library RBUS 12-09-00 English q658.8 KOT Trace Placed
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this is the missing one
Title Principles of marketing / Philip Kotler, Gary Armstrong.
Author Kotler, Philip.
Publisher Upper Saddle River, NJ : Pearson Prentice Hall, c2006.
Physical Description xx, 611, [94] p. : col. ill. ; 29 cm.
Contents Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and life-cycle strategies -- Pricing products : pricing considerations and approaches -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales promotion and public relations -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing ethics and social responsibility.
Other Authors Armstrong, Gary (Gary M.)
Search by Subjects Marketing.
Where to find it
Branch Location Date Call Number Status
Woodlands Regional Library RBUS 27-03-06 English q658.8 KOT In Process
Thanks Sweet guy(?) But different edit got many changes anot?
this is for ur nxt book
FUNDAMENTALS OF MANAGEMENT'" BY Stephen P. Robbins David A. DeCenzo 5th Edition, Prentice Hall
Title Fundamentals of management : essential concepts and applications / Stephen P. Robbins, David A. DeCenzo.
Author Robbins, Stephen P. (Stephen Paul), 1943-
Publisher Upper Saddle River, N.J. : Prentice Hall, 2001 [i.e 2000].
Physical Description xxii, 468, [60] p. : col. ill. ; 26 cm.
Other Authors DeCenzo, David A.
Search by Subjects Management.
Where to find it
Branch Location Date Call Number Status
Central Lending Library ____ 04-05-06 English 658 ROB -[BIZ] In Transit
Repository Used Book Collection RBUS 10-10-03 English 658 ROB For Reference Only
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and this one dunno same anot
Title Fundamentals of human resource management / David A. DeCenzo, Stephen P. Robbins.
Author DeCenzo, David A.
Other Title Human resource management
Publisher Hoboken, NJ : Wiley, c2005.
Physical Description xxi, 425 p. : col. ill. ; 28 cm.
Other Authors Robbins, Stephen P., 1943-
Search by Subjects Personnel management.
Where to find it
Branch Location Date Call Number Status
Central Lending Library ____ 24-05-06 English q658.3 DEC -[BIZ] On Loan
Lee Kong Chian Reference Library RBUS 01-04-05 English q658.3 DEC For Reference Only
For books in the Used book collection, jus tell the library u need that book, then they will do a reserve for u from their old book bank and sent the ur library choice within 2 weeks. Since this is a ref book, u can choose either Jurong, Tampines or Woodland. Nt sure abt National lib
based on ur experience. will have some changes but not much lor. the idea is still there.
U see how ba whether u wan to photocopy the book or buy new one
why u dun ask ur senior sia?
