I would definitely choose the second idea. Its complexity, compared to the first one on selling hot-dogs, is definitely more alluring to your targeted sponsors - the venture capitalists.

In your proposal, you may wish to mention that ASEAN is working towards a liberalisation of air space in Southeast Asia, and that freeing up the skies in our region will certainly give tourism a boost. Competition will eventually bring air-fares down, giving the elderly - even those who are not exactly well off - an opportunity to enjoy the delight of leisure travelling. For a start, the Singapore-Kuala Lumpur air route will be opened to budget airlines like Tiger Airways from 01 Feb 08. Capitalising on this forthcoming development can be particularly lucrative.

Besides, the government is going to give social enterprises a much-needed lift, after recommendations have been finalised. Depending on how you angle your strategies, your business may be able to take advantage of this.

By the way, is SWOT = Strengths-Weaknesses-Opportunities-Threats Analysis?
