

(host)In 2000, Sony executives decided it would be smart idea to invent a critic who would miraculously always love all of their movies. David Manning, aka thin air, thought that Hollow Man was “One helluva scary ride!� while Rob Schneider’s critically loathed comedy The Animal was “Another winner!�. It resulted in a payout to those who had seen the films in question. Around the same time, it was revealed that Sony had also used employees to pose as moviegoers in a TV spot for Mel Gibson’s The Patriot. One of them described the violent drama with implied rape threats as “a perfect date movie�.
Earlier this year, AV Club film editor AA Dowd wrote a fantastic open letter to the company who released David O’Russell’s tortured comedy Accidental Love after they included a quote from him on the back of the Canadian DVD release attributing him with the words “A comedic masterstroke�. Given Dowd’s status and the critical mauling of the film, it seemed a tad unlikely. But here’s exactly what he said: "To be fair to whoever refashioned Accidental Love from the abandoned scraps of Nailed, there’s little reason to believe that the ideal, untroubled version of the material would have been a comedic masterstroke."
It’s a shady tactic but one that’s still rather prevalent. The TV spot for Gone Girl included a quote from Rolling Stone’s Peter Travers, who called it “the date-night movie of the decade�. It failed to include the second half of his actual quote which finished with “… for couples who dream of destroying one another�.







Singapore Poly having open house 7-9 Jan, for those aspiriing poly students