Singapore will be wearing their new Nike jerseys this Saturday I think.
Just do it Lions, says global sports icon Nike
FAS President A/P Ho Peng Kee (left), with Lions Indra Sahdan, Aide Iskandar and Shi Jiayi, who are wearing the new away jersey, home jersey and training jersey respectively.In a media briefing at the Jalan Besar Stadium on Tuesday, the Football Association of Singapore (FAS) and Tiger Beer announced their five year strategic partnership with global sports brand Nike.
The partnership, effective immediately, starts with Nike kitting the Singapore National Team, Under-23, Under-21 and Young Lions with their home, away and training outfits.
The deal also extends to all teams and academies under the FAS umbrella over the five year period.
Associate Professor Ho Peng Kee, President of the FAS says: "The FAS is delighted to welcome Nike as our partner. The strategic alliance will give us the opportunity to leverage the resources, experience and network of global sports icon Nike and the world acclaimed Tiger Beer."
"We are confident that this partnership will play a key role in the Singapore football roadmap."
Mr Erik van Vulpen, Assistant General Manager of Marketing at Asia Pacific Breweries Singapore, said, “We are very pleased to welcome Nike on board as the National Teams’ apparel sponsor and to join Tiger Beer and the FAS in a tripartite partnership to support local football and the Singapore Lions. Tiger Beer has been a passionate supporter of local football for over 10 years and we maintain our long-term goal to nurture the love for the sport in Singapore and help raise our standard of the game."
Meanwhile, Singapore captain Aide Iskandar describes the deal as a "timely boost" ahead of the LionsÂ’ opening Asean Football Championship match against Vietnam.
Donning the new all-blue home kit that the Lions will be wearing on Saturday, 13 January, he said: "We are honoured that Nike has come in to be our kit sponsor. Their kits designed with the latest technology will no doubt to help us perform even better."
"This is a timely boost ahead of the game and will motivate our players even more. All the players are very excited and looking forward to SaturdayÂ’s game. We hope the fans will come out in full support."
John Soh, Country Director of Nike Singapore, revealed that the deal was borne out of talks stretching back to 2005 and said that the brandÂ’s commitment to a five-year deal spoke volumes about its long term investment into the local game.
"The partnership underscores out committed efforts to develop local football, support youth development in the sport and help instill a winning culture of performance and success," he said.
As part of their campaign to elevate Singapore players to the same level as other international star players endorsed by Nike such as Wayne Rooney and Ronaldinho, the first ever Nike Southeast Asia Just Do It television commerical has already been produced and features national team forward Indra Sahdan Daud.