Rafa wants to mirror Real
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Rafa wants to mirror Real
By Alex Livie - Created on 7 Feb 2007
Rafa Benitez is calling for Liverpool to follow Real Madrid's blueprint to success.
A new chapter in Liverpool's famous history began on Tuesday when American businessmen George Gillett and Tom Hicks assumed control of the club.
Benitez claims to have held a positive meeting with the duo and is happy with their vision for the club.
"We spoke a lot about the future of the club, and by the end I was very happy with what the people said," Benitez told the Liverpool Echo "I was convinced they want the best for the club.
"They recognised they need to change a lot of things. There are some aspects of Liverpool which must also remain the same, but it's clear where we can improve. This is a club which has a great history, but also has a great potential."
The Spanish tactician feels Liverpool need to revamp their off-field activities if they are to challenge the major players and has cited Real as the benchmark.
"Liverpool is a club which can improve and grow, by keeping the ideas which have made us strong, and making improvements where they are needed.
"For example, how many club shops do we have around the world? We should be doing more in areas such as Asia, or even Spain where we are very popular.
"There is a big difference between the commercial side of a club like Liverpool or Real Madrid. The people in Madrid are able not only to sell shirts around the world, but the name of Real Madrid has made a lot of money over the years.
"Maybe Liverpool can not be as big as Real Madrid off the pitch, but they can learn from what clubs like this have done and become one of the biggest clubs in the world off the pitch as well as on it." -
and look where real in now
no cup for 3 years already -
to do with real did, liverpool needs money, money and more money.
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better not
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When did Liverpool last won the EPL? Never. When did Real Madrid won the La Liga? Three years ago.
It's no doubt that Real is having lots of problems for some time. They would recover I am sure, they are only 5 points away from Barcelona and it is a closable gap. Remind me what is the point gap between Liverpool and Manchester United.
Real's commercial success is sure much more than Liverpool. There are only a few clubs that had as much success as Real. Liverpool would have a hard time imitating to the success of Real in this area.