CHELSEA have told supporters to forget cheaper tickets — because the club’s millionaire players are demanding massive pay rises. Chief executive Peter Kenyon revealed everyone is queueing up to get their hands on the revenue from the new £625million TV deal. And, despite The Sun’s ‘Cut the cost of football’ campaign, Kenyon made it clear to a Blues fans’ forum that their sky-high wage bill means they cannot afford to cut prices next season.
Kenyon claimed: “A reduction in prices is a difficult topic because other sectors of the business want their share of the TV cash and the players also want a slice.” The bombshell came as Frank Lampard and John Terry are demanding £6.3million-a-year contracts to put them on a par with top earners Michael Ballack and Andriy Shevchenko.
Supporters’ representatives had calculated that slashing £5 off every Premiership ticket next season would cost Chelsea just £4m. They argued that could be funded by the massive increase in TV money which the club will receive next term.
Every club in the Premiership is guaranteed a minimum of £30m a season when the new deal kicks in, with the champions getting £50m. But those hopes were quickly kicked into touch by Kenyon at a meeting with a group of 15 fans before last Saturday's home game against Middlesbrough.
Kenyon, accompanied by operations director Ron Gourlay and ticket manager Graham Smith, spent 2½ hours with fans’ forum representatives. Chelsea are currently the second most expensive club in the country for supporters, with only Arsenal charging more.
The cheapest tickets for a match at Stamford Bridge start at £35 and season tickets cost up to a staggering £1,150 a year. Yet the club bankrolled by Roman Abramovich’s billions are still set to announce a massive loss when the financial figures for 2005-06 are revealed next Monday.
Kenyon is under increasing pressure to start balancing the books after announcing record losses of £88m in 2005 and a further £140m last year. That task has been made virtually impossible by an annual wage bill which has soared beyond £125m over the past season.
But Chelsea fan Paul Fletcher, from Woking, countered: “The players don’t seem to have any understanding of the costs involved in following the team. “I know some Chelsea fans who pay more than £1,000 a year. But I simply can’t afford that sort of money.”
A Chelsea spokesman insisted: "No decision has yet been made on ticket prices for next season. We have consulted the fans and their comments will be taken into consideration.”