DAVID BECKHAM made a staggering £315million for Real Madrid during his four years in Spain. The England star, who has just joined LA Galaxy, cost the Spanish champs £25.5m when he signed from Manchester United. But they immediately doubled their outlay from the sale of an astonishing one million Beckham shirts inside six months.Real marketing director Jose Sanchez said: “In four years that Beckham played in Madrid we have generated more than 440 million euros in marketing and commercial activities.
“In that time, profits from merchandising increased by 137 per cent.” The amazing figures do not even take into account the £115m which winning the Spanish title is worth. The huge profit justifies the Galactico policy of former president Florentino Perez, who also lured Zidane, Ronaldo, Figo and Roberto Carlos to the Bernabeu.
LA Galaxy hope for a similar windfall after handing Beckham a £130m deal. Beckham, 32, has a £10m-a-year contract with adidas, while other major deals are worth at least £11m a year.
. Nice marketing tool LA Galaxy got themselves. 