Sheringham to kick off new cancer campaign
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Ex-England striker, Teddy Sheringham is to kick-off this year's Keep Your Eye on the Ball testicular cancer campaign by showing off his ball skills in a cheeky ad to be aired at Premier League grounds this Saturday.
The nutty advert aims to get football fans across the UK to give their testicles a regular check in light of findings in the British Journal of Cancer that, if caught early, testicular cancer is 99 percent curable.
The former Tottenham, Manchester United and West Ham front-man joins a long list of England footballers including Steven Gerrard, David James and Peter Crouch who have supported the campaign since it was founded by the Everyman Male Cancer Campaign, the Professional Footballers Association and The Football Association in 2000.
"I admit it wasn't the sort of call-up I was used to but when I was asked to support Keep Your Eye on the Ball, I had no hesitation in saying yes," he said."Testicular cancer is the most common cancer in men aged 15 to 44 while prostate cancer is the biggest killer of men over 50 - that's a huge portion of football fans in the UK.
"I want to encourage men to put as much attention into their health as they do their football so we can beat these diseases."
During Focus Fortnight, Keep Your Eye on the Ball will launch its first ever SMS competition where entrants can win one of five signed England football shirts.In addition, former Chelsea footballer and Everyman patron, Jason Cundy, will host a celebrity five-a-side match on April 9 at the Wimbledon Goals centre, which will be refereed by Premier League man-in-black, Peter Walton.
All money raised for the campaign goes directly into funding research at The Everyman Centre - Europe's first and only centre dedicated to male cancer research and part of The Institute of Cancer Research.