Times may be tight, but not for the Premier League marketing men who intend to launch multiple new kits – costing up to £75 for a full set.
Sportsmail has asked all 20 Premier League clubs how many new strips they were planning to introduce this summer. Of the 13 that responded in full, all are planning to relaunch at least one.
Four clubs – Newcastle, Portsmouth, Tottenham and Wigan – are planning on launching three.
Seven more – Arsenal, Aston Villa, Blackburn, Hull, Middlesbrough, Stoke and Sunderland – will be selling two fresh kits.
A couple of teams – Liverpool and West Bromwich – are satisfied with just one.
Chelsea refused to comment when we inquired only to then launch a new home shirt in the last week.
Manchester City, Manchester United and West Ham also wouldn't reveal their plans, while representatives of Bolton, Everton and Fulham were unavailable.