City targeting worldwide domination
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Manchester City's brand and marketing officer David Pullan says the club are determined to achieve parity with the best clubs in the world.
The Citizens are looking to develop their global fan base and want to become the club of choice for football supporters worldwide undecided about which colours to wear.
Pullan said: "There is a vast international audience for the Premier League and lot of those viewers probably have not formed an allegiance to one club.
"There are the obvious choices but there is plenty of room for the non-obvious choices.
"We have a compelling story to tell about the kind of club we are, the kind of values we have and the kind of relationship we have with this city."
The landscape at Eastlands has changed remarkably following the takeover by the Abu Dhabi United Group last year.
That was emphasised on Tuesday with the £12million arrival of established England midfielder Gareth Barry from Aston Villa.
Behind the scenes there is considerable activity as well with City forming a 10-year partnership with Umbro.
Pullan is excited about the future and says he is not concerned about living and competing alongside Manchester United.
He said: "I do not really think about it. One of my former bosses used to say 'Worry about the things you can affect'. That is a very good mantra to live by.
"I cannot affect what they do and how they operate and I not going to worry. We will do what is right for our club and our supporters.
"Hopefully in the long term that will bring us to a level of success that is comparable to the best sporting clubs in the world. That is our ambition."
Part of the deal with Umbro is that they will supply home, away and third City kits for the 2009-10 season.
Pullan added: "They are a company with very deep roots in the city. It is very much consistent with our club and how we feel about our role in Manchester. We share an agenda.
"Both of us have been acquired by much bigger organisations with deep pockets and big ambitions. We have a similar desire and aspirations to grow and become more successful.
"We have a commitment to building a successful and sustainable club for the future and a big part of that is around innovation."
Umbro spokesman Martin Prothero said: "This is an exciting opportunity for both Umbro and Manchester City to build on their collective heritage and create truly iconic football brands."
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Chelsea 2 in the Making
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they need a better manager
seriously
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Money dun buy success
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Originally posted by youyayu:
Chelsea 2 in the Making
Not really.
Some people will say that Chelsea was already a reasonably good club with good players before Roman came over.
He just added the finishing touches with his cash.
For Man City, they have been, and still are a low mid table team.
With all the money they are pumping in, they have a chance of buying top quality players and improve their standings.
As for challenging for the title, I would still give them at least 5 years to build and gel the team first. And that depends on whether the owners are prepared to wait that long before the club bears fruits if ever.
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Originally posted by charlize:
Not really.
Some people will say that Chelsea was already a reasonably good club with good players before Roman came over.
He just added the finishing touches with his cash.
For Man City, they have been, and still are a low mid table team.
With all the money they are pumping in, they have a chance of buying top quality players and improve their standings.
As for challenging for the title, I would still give them at least 5 years to build and gel the team first. And that depends on whether the owners are prepared to wait that long before the club bears fruits if ever.
no way they gonna achieve anything with sparky at the helm n buying players like gareth barry.
make no mistake, g.barry is an above average player but no more den tat.
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its ok if man city more success than man utd,as long as not liverpoor
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The Citizens will never be better then the Red Devils. Liverpool will never win the EPPL as long as the spanish waiter is at the helm.