Fernando Torres says Liverpool must believe they can be better than European champions Barcelona.
The Spaniard wants to help the Reds become as dominant as they were in the 1970s and 80s.
"Our aim has to be the best. If we have no desire to be the best in England and in Europe then there is no point even turning up for work," he told the club's official website.
"I don't say it lightly, but we must think we can be as good or even better than Barcelona.
"It's the belief of everybody at this club that we can become the best and I think we have really moved forward in the last two seasons.
"Liverpool are just as famous as Barcelona as a football club and even more famous trophy-wise. But we want to make Liverpool as successful in this era as they were in the '70s and '80s."
Torres signed a contract extension to 2014 last month and he insists that, despite worries over the club's future, he has no desire to go elsewhere.
"There is nowhere else in Europe I want to be," he said.
"I believe we are on the verge of something special here and I am delighted to commit my future to this club."
Torres added: "You would not get top players signing new contracts if they did not think there were good times ahead. I expect many trophies for Liverpool in the years to come."