Liverpool are confident of quickly finding a big-money shirt sponsor to replace Carlsberg.
The lager brand are not expected to renew their 17-year association with the club when their £8million-a-year deal expires at the end of the season, especially with Liverpool looking to almost double the price to £15m a year and Carlsberg's exclusive negotiating period having finished, says the Daily Mail.
London-based international banking giants Standard Chartered, who just lost out to insurance broker Aon for Manchester United's shirt deal, are already the leading candidates for the Liverpool kit.
