
The publicity-savvy mum-to-be has made the surprising decision because she wants their child to be kept OUT of the spotlight completely.
England striker Wayne and his wife, both 23, received the massive offer for the first snaps of the tot - due later this month - from the same magazine that forked out £2.5million to cover their June wedding.
But Coleen has insisted to Wayne that she wants their first child kept out of the public glare - and not plastered all over magazines like them.
Last night, a friend of the frequently-snapped pair told us: "Coleen is driving this. She wants the little one to have a normal upbringing and so she's decided to turn down the deal.
"It's part of her beliefs and her ideals."
Coleen is estimated to be worth £8 million through her TV show Coleen's Real Women, magazine column and perfume and jewellery range.
Last night Coleen's spokesman confirmed: "There are no bids being accepted - there won't be any picture deals."
no big deal
1m can be easily earned by wayne in a month