Alfie Hincks, 47, asked a court to revoke a decision giving the Reds exclusive use of the city landmark as a trademark
An Everton fan has lost his battle against Liverpool Football Club over its ownership of the Liver Bird copyright.
Alfie Hincks, 47, asked a court to revoke a decision giving the Reds exclusive use of the city landmark as a trade mark.
He claims the iconic Liver Bird is a symbol for the whole city, not just one of its football clubs.
Mr Hincks, who runs a maritime training company, said: “I was absolutely convinced that with the amount of evidence we had sent in and the amount of information they had we would persuade them it was a symbol of our city.”
He was appealing a 2010 decision of the Trade Marks and Designs Registration Office of the European Union.
But a judgement has now found in favour of the Anfield club once again.
However Mr Hinks, from Fazakerley, vows to continue his fight by enlisting the help of the great-grandson of Carl Bartels – the German architect who designed the birds on the Royal Liver Building – in the hope they can prove the trade mark should belong to the family, not the football club.
He added: “I was born and bred in this city and grew up with the Liver Bird and what it means to the people of the city.”
The judgement states that Mr Hincks did not submit enough evidence for his request.