Adidas's Reebok takeover
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Adidas is aggressively competiting with NIKE on the sports fashion market.
With the latest purchase of Reebok, it appears we have seen the last of the also-rans which first designed the award selling basketball shoe 'Pump'.
Exclusive survivors such as Asics and New Balance reply solely on running to promote their products and in the immediately still have control of their niches.
Guess that means one less label at world of sports and sports link.
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adidas may still allow reebok to continue just like what nike did to converse.
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They have said that Reebok and all it's subdiaries will continue as per normal. Not will change. They're only joining the size of their market share to catch up to Nike.
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I believed they have jumped ahead by buying reebok!