Perez genius as Real Madrid now world's richest
-
tribalfootball.com - February 16, 2006
Real Madrid president Florentino Perez's galacticos policy is paying off with the club now rated the richest on the planet.
Manchester United were overtaken last season in the revenue stakes by Real Madrid, the Spanish club to whom they sold David Beckham, the England captain and the world's most marketable player, in 2003.
The Deloitte Football Money League shows that Real Madrid were the richest club in the world in 2004-05, with turnover of £186 million compared with United's £166.4 million.
United topped the list of the world's top 20 clubs by revenue for the previous eight editions of the report but were leapfrogged by their Spanish rivals, who managed to increase revenues from sources such as sponsorship and merchandising by 17 per cent year on year.
Real's rise to the top of the financial pile happened even though ticket prices in Spain are substantially lower than in England.
"The club's annual revenue has doubled during the past five seasons, primarily driven by commercial revenue streams," Dan Jones, a partner at Deloitte's sports business group, said. "Growth for most other clubs in the table has tended to come more from broadcasting and match-day income. Here, Real Madrid have broken the mould."
Real have generated commercial revenues on the back of big-name players such as Beckham, Zinedine Zidane, Ronaldo and Robinho, who are part of a wider strategic plan to sell the football brand around the world through shirt sales and licensing deals.
The Spanish club's commercial revenues of £83.7 million eclipsed United's by £35 million.
Smart But Destroy Real Madrid Football Heritage But Now Real Madrid Quite Good Under New Coach Not So Lazy As B4
-
for now only..their superstars all getting older and losing appeal as the years goes by..
-
for now only..their superstars all getting older and losing appeal as the years goes by..
They will cfm sign more super star to replace the old ones.
-
top revenue earner not equal richest club...
the list dun have take into account costs and profits...
for all you noe... real madrid cost exceed their revenue...
i hate to say this...
but the world's richest club is chelsea...
-
i dun get it..how can they earn more than United by 35 million pounds...
1)imagine how many coaches they sack over the past year or so...everytime they sack someone...most probably...they have to pay a certain amount as compensation...(ala Cladio Reineri when he was a chelsea)
2)and they bought quite a few players as well...robinho...baptista...sergio ramos...pablo garcia...all these players cost money...
granted...they should have offset some due to the sale of michael owen and walter samual...but i dun think the sale of 2 players can cover the purchase of so many other players...
3)in football...if you dun win championships nor cups...you dun earn revenue...madrid's barren spell is known to everyone since they got beckham in 2003...
so tell me...how the hell did real madrid still earning money? -
i tell u why..Originally posted by R3SsH|n:i dun get it..how can they earn more than United by 35 million pounds...
1)imagine how many coaches they sack over the past year or so...everytime they sack someone...most probably...they have to pay a certain amount as compensation...(ala Cladio Reineri when he was a chelsea)
2)and they bought quite a few players as well...robinho...baptista...sergio ramos...pablo garcia...all these players cost money...
granted...they should have offset some due to the sale of michael owen and walter samual...but i dun think the sale of 2 players can cover the purchase of so many other players...
3)in football...if you dun win championships nor cups...you dun earn revenue...madrid's barren spell is known to everyone since they got beckham in 2003...
so tell me...how the hell did real madrid still earning money?
RM has this clause that gives them 50% of their players advertising rights..
if beckham has a 20M dollar deal,they get 10M out of it..their stadium is bigger den Man Utd..
and i'm not sure whether RM is a plc anot.. -
Sure is when Perez took over the reins of RM in 2000.Originally posted by stellazio:and i'm not sure whether RM is a plc anot..
RM is now a plc and i think perez will probably be thinking of listing in the stock exchange in spain in the near future, if he does that, I am not surprise though.
Not content in conquering asia, he is thinking of marketing into the US to sell more jerseys and marketing. -
well, getting robinho 21, batista 22 and ramos 20 is the first step to rebuilding his squad isnt it.Originally posted by stellazio:for now only..their superstars all getting older and losing appeal as the years goes by..
But the setup at RM is a bit wierd cos its the president of RM and not the manager / coach of RM that buy players, meaning the manager / coach did not have a say of which footballers they want. -
i think they use their government's fund to support the club. otherwise tis club is screwed!