SINGAPOREANS see the need for social campaigns like Clean And Green Week and Singapore's OK, but some feel worn-out by 'excessiveness', revealed a survey conducted by the National University of Singapore (NUS).
Out of 200 Singaporeans surveyed, 79 per cent felt that social campaigns had a place in Singapore, with those aged below 15 years, as well as those aged 45 to 54 years, feeling strongly about their importance. The survey also found that those who were more highly educated were more sceptical about the importance of social campaigns.
And the type of campaigns that have left an impression? Cleanliness campaigns such as Clean and Green Week and Speak Mandarin made an impression on 61.5 per cent of the respondents, while family-planning campaigns like the Have Three Or More left an impression on 42 per cent.
About seven in 10 Singaporeans, or 72.5 per cent of respondents, felt that social campaigns contributed to the country's local identity, with 70.5 per cent feeling that social campaigns were necessary.
However, 52 per cent felt that there were too many social campaigns. More men held this view compared to women.
'Singaporeans generally wanted campaigns that centred on universal values such as courtesy and politeness as opposed to those such as eradicating global poverty,' the NUS said in a statement on Monday. 'Other campaigns of interest include those that enrich the Singaporean sense of personality.'
-- ST
so many campaigns, wasted time and money.........
all these campaigns are a joke.
other than the organisers, no one else know what the campaigns are all about.
just go ask any random person on the streets about so and so campaign, and they will give you a "wth?" expression.
Singaporeans are alienated from the PAP regime. That is why all their campaigns are failures. They won't follow the PAP.
Youth olympics is a good example.
KPI campaigns are performing campaigns than effective campaigns...
policy makers must really feel the ground up before campaigns could be rolled out to effectively resolve ground sentiments than rolling out a report card that it has been done