They may like a beer... but won't be feeling ruff! Latest treat of alcohol-free brew lapped up by dogs
For those who want to reward their loyal best friend, what better way than with an ice-cold beer?
Bowser Beer is made in Phoenix, Arizona from beef or chicken broth with malt barley. It is non-alcoholic, has no carbonation and also free from hops which can be toxic for dogs.
A six-pack costs $20 and the company suggest giving the brew to your pet straight from the bottle, over dried dog food or using a splash to flavour their water bowl.
Party paws: In his poncho and hat, this dog looks set for the good times with a six-pack of Bowser and chips
It comes in two flavours - Beefy Brown Ale and Cock-a-Doodle Brew - and according to the World Records Academy, it is the first beer created especially for dogs.
And as every beer-lover knows, nothing accompanies a bottle better than a few savoury snacks. Bowsers also offer peanut butter bits, liver treats and a dog-friendly pretzel pack.
If you want to honour an extra special pooch, then the brewers give you the chance to create a personalised label with your pet's face on it.
Bowser spokesman Jenny Brown said: 'Some dogs like it straight from the bottle, others like it over food and others like it frozen.'
Dog days: Bowser is non-alcoholic... but some don't need dutch courage when it comes to a ridiculous costume
Pup-sized tipples: Bowser Beer is available in two varieties - Beefy Brown Ale and Cock-a-Doodle Brew - but doesn't contain any alcohol which is bad for dogs' stomachs
The paw-fect pint: Brewers Bowser give you the chance to create a personalised label with your pet's face on it
My round! The barking-mad brew certainly wins the approval of this grinning French bull dog
She added that some pet owners were disappointed to learn the beer is alcohol-free.
'Some people say, ''Oh, I'd like to get my dog drunk,''' and I say, ''But who's going to walk you home?'' she said.
Bowser Beer is currently available in more than 40 states and the creators employ a team of taste-testing dogs to ensure quality control.
Drink up pup: Pet owner Amanda Byron gives her pooch a well-earned drink
Hair of the dog: Labradoodle George poses with a six-pack. The non-alcoholic brew can be enjoyed straight from the bottle, over food or even frozen