Hey, has anyone out there eaten at Subway Sandwiches b4? I need help for some academic mktg project I am working on. Here are some qns...Pls help me to answer them...thanks.
Section A
1. How many times have you eaten at or purchased food from a Subway Sandwich Restaurant within the last three months? Please select only one answer.
„Ã 1 to 2 times
„Ã 3 to 4 times
„Ã 5 to 6 times
„Ã 7 to 8 times
„Ã 9 to 10 times
„Ã More than 10 times
„Ã None, please proceed directly to Question 5
2. If you had eaten or purchased food from a Subway Sandwich Restaurant within the last three months, please state the outlet(s) that you had patronised.
3. If you had eaten or purchased food from a Subway Sandwich Restaurant within the last three months, please state the item(s) that you had purchased.
4. What are some of your favourite items from Subway Sandwich Restaurant?
5. How would you rate Subway on a scale of 1 to 5 with 5 being excellent and 1 being poor in the following areas?
a) Menu choice:
b) Food Quality:
c) Customer Service:
d) Value for Money:
e) Accessibility of Restaurant/Location:
f) Cleanliness:
g) Atmosphere:
h) Promotions:
6. What do you associate Subway Sandwiches with? (You may tick more than one answer)
„Ã Quick and tasty meals
„à Freshly made ¡¥quick service food¡¦
„Ã Offers healthy alternatives as compared to other fast food restaurants
„Ã Affordable and Value for Money Sandwiches and Meals
7. Will you eat or purchase food from Subway Sandwich Restaurants in the future? Please select only one answer.
„Ã Yes
„Ã No
Section B
8. Which of the following fast food restaurants have you eaten at or purchased food from in the last three months? You may select more than one answer.
„à McDonald¡¦s
„Ã Kentucky Fried Chicken
„Ã Burger King
„Ã Delifrance
„Ã Pizza Hut
„à Long John Silver¡¦s
„Ã MOS Burger
„Ã Yoshinoya
„Ã Taco Bell
„à O¡¦ Briens
„Ã Cedele
„Ã Others, please specify: __________________________________________
9. Rank the following 13 factors on a scale from 1 to 13 (with 1 being the least important to you, and 13 being the most important to you) that will influence your decision to eat at or purchase food from a fast food restaurant?
„Ã Advertising
„Ã Atmosphere
„Ã Cleanliness of Restaurant
„Ã Convenience (e.g. Delivery service, 24-hours round the clock operations)
„Ã Customer Service
„Ã Friends/Family/Colleagues
„Ã Location & Accessibility of Restaurant
„Ã Nutrition Value
„Ã Price (Value for Money)
„Ã Product Quality
„Ã Product Variety
„Ã Promotions
„Ã Time
Just answer in this forum by posting your reply in the threads. Thanks.