Its impossible to tell the colour by just looking at it on TV. Hair dyes are often tricky in that they look different on TV, outdoors, indoors, etc. In short, I'm afraid I have to disappoint you in saying that realistically, no one here can accurately answer your question.
Whats trickier is that just because you choose a blonde dye colour, doesn't mean you will have blonde hair (this is especially if your hair is original dark - eg. black). If you have dyed your hair DIY style before, you would know what I mean.
I usually use the lightest blonde colour when dyeing my hair and leave it for 30 minutes (instead of the recommended 45 minutes). And it comes our a bit orangey the first few days

. Then after that, it gets a bit lighter and "browner".