- price

For starters, theres no point bothering about the rest if you can't get onto one.

- flexibility (when buying tickets)

People are fickle minded no matter how they say they aren't, it should never be a hassle.

- deep rooted culture of the airline

You have to admit it, there's a Louis Vuitton gene in all of us, like it all not. Would you really enjoy exclaiming to everyone you travelled on ABC airlines?

- support services in airports (like taxi service to hotels)

Theres nothing worse than arriving at your destination feeling at a loss.

- safety, confidence that the airline wont crash

When you're 33000 feet in the air, you're not really much help, nor is the guy beiside you, nor is the guy at row 67B.

- quality of food

Remember the sole purpose of being on board in the first place?

- inflight entertainment

See above.

- more personalized services

No, I don't need 75% of the cabin crew knowing my name.

But the return usage of stainless steel cutlery on all flights would be a big welcome, the airline's insignia engraved on it is a bonus.

- more welcoming cabins

I enjoy the smell of kerosene just before take off, anyone else share the same?
