Originally posted by sneezy:
i guess the record company dont have enuff confident on that singer look.. so they wan ppls to accept their voice first before letting ppls know hw the singer look
maybe not.
the entire idea is a marketing idea itself.
generally it is to generate interest and attention towards a new singer in a field where he who gets the most exposure on the news gets more chance to be popular. in this case, they want ppl to focus on them by creating this sense of mystery as to who this new guy is.
as with ocean and this GMM, only the inside ppl know what they look like and other details, so ppl tend to be curious and wanna know more about them. while they are interested abt finding out more, they get exposed to their songs. this precious exposure of songs to the public temporary gives them priceless air time and attention that only superstars enjoy.
for now this idea works solely because this is something no one has tried before. other used ideas are like, appearing in teen popular dramas, sexy image, cute image, shi li pai etc.
naturally their songs must be of a certain calibre otherwise no one bothers after a while.