
SINGAPORE : The local film industry is appealing to the Media Development Authority for exclusive movie rights for
nine months before parallel imported DVDs and VCDs are allowed in.
Over the past five years, the number of people going to the cinemas has
gone up by 20 percent.Industry players said this might change, with the Media Development Authority relaxing conditions for parallel imports of movie videos.
Daniel Yun, CEO of MediaCorp Raintree Pictures, said: "It disrupts the whole structure of how we operate in Singapore, or in Malaysia, or in Hong Kong. And that is why in Hong Kong and New Zealand, the governments have already instituted a window for these parallel imports to come in."
In other countries, the sale of video discs is only allowed after the movie premiers in cinemas.
But parallel imports here bypass this window period, by bringing in video copies from regions that have earlier release dates.
Kenneth Tan, Managing Director of Golden Village, said: "Some people will be swayed to switch, and in time to come as attendance drop, as revenue and returns drop,
the cinemas will not be able to afford to acquire these films anymore."So in the medium-term and long-term, consumer choice is actually diminished."
Licensed video distributors will also not be spared, as parallel imports can be cheaper by as much as half.
Tan Poh Lam, CEO of Alliance Entertainment Asia, said: "Licensed distributors find it hard to survive, then they have to cut back on in many ways. That includes not being able to release some titles, which may not be commercially viable."
The industry is now appealing to the MDA to institute a window period of nine months before parallel imports are allowed in.
Industry players hope that there is a greater awareness among movie-goers that their decision to catch a movie at the theatre, or to buy licensed copies of the movies, as opposed to spending money on parallel imports, it is going to directly affect the survival of the industry. - CNA/de