Hi, I am currently writing a research paper concerning skin-lightening ingredients. For those men/women in Singapore that use skin care products for the face or body that have a skin-lightening ingredient, please take some time to fill this survey. Non-consumers of skin-lightening products also please feel free to answer any questions that apply to you. Post here or simply e-mail to [email protected] . This is an anonymous survey so please answer honestly. Thank you!
Your current age: Your nationality: Your ethnicity:
What is the name of the Company, and line of product that you are currently using (for example: Nivea-Perfect White)?
How long have you been using skin-lightening products?
What was your initial reason for purchasing this skin-lightening product?
Why do you want to have a lighter skin color?
Are there any additional personal benefits that you wish to gain by using this product?
Have you ever felt pressure by your boyfriend, family, friends, society to have lighter skin? If so, please describe your experience.
Do you think that women with lighter skin generally look better? Why or why not?
What is the description of an ideal beautiful Asian face in your culture?
Who in the media (television, magazines, movies) embodies your idea of what is a beautiful woman?