Haier: Innovation and globalization strategy
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Haier has witnessed significantly increasing revenue and achieved 2004 sales of RMB101.6 billion. Haier is the only Chinese company ranked on the list of World's 100 Most Recognizable Brands.""What Haier CEO Zhang Ruimin is concerned about the most is Haier's global business. At present, Haier has established 30 plants and 8 design centers in foreign countries and 60,000 sales agents all over the world. Haier is China's pioneer to explore the world market."
The China Customs statistics show that Haier products account for the highest percentage of the total volume of China made air conditioners exported to the United States. With the unique design and localized marketing strategy, Haier air conditioners have been well sold in the United States. Current statistics indicate that Haier has doubled the volume of air conditioners exported to the USA in 2004, and Haier is currently ranked third in the USA air conditioner market.
Korean consumers in Kyonggi-do buy Haier wine coolers and washing machines in Gallery Store. Kyonggi-do plays a key role in Korean politics, economy and tradition and is ROK'S largest region where Seoul, capital of ROK, is located. In Korean domestic market, Haier air conditioners, wine coolers, washing machines and flat screen televisions are appreciated by more and more consumers in ROK. Yonhap News Agency reports: the record of e-shopping program of URI Home Shopping shows that 1,122 Haier air conditioners were ever sold in 1 hour while in the same period of time, a Korean brand sell 300 air conditioners. Currently, Haier has gained 30% market share in ROK for wine coolers. -
dont understand so +1
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i onli know that aniyaseo is No. 1 on the Getting-More-And-More-Irritating chart...
oh, and before i forget, +1 -
copy and paste one...
nv put in effort when you wanna boast about this kinda sh|t...
+1 close and ban (no advertising)