when will SGForums.com close down?
Assuming SgForums belongs to the monopolistic firm category. Then, the rule of the thumb is to cease services when
1. Average revenue is less than average variable cost. (SR)
2. Average revenue is less than average cost. (LR)
However, due to the nature of the category, a firm in the SR experiencing AR
This is because of 4 attributing factors.
1. Brand name may not be establish yet.
2. Insufficient training for moderators/adminstrative personals
3. To adopt a more humane labour-management approach.
4. Lack of R&D.
(i) Exploring new ground to bring the latest craze use in forum to members.
(ii) Innovate existing services.

Cool? 5 Cents please.