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Pay more, if you want the footballSports-group subscribers to pay $15.75, but there is early-bird offer
By Lin Xinyi
STARHUB will be showing all 64 World Cup soccer matches live over four channels from Germany from June 9-July 9. But it will not be for free.
Existing subscribers of Starhub Digital Cable's sports group must fork out an additional $15.75 for the pay-per-view package.
However, there is an early-bird offer of $10.50.
Non-sports group subscribers will be charged $26.25.
Sports-group subscribers will be the only group of viewers able to watch eight simultaneously televised matches live on SuperSports (StarHub Channel 22) at no additional charge.
Almost all the viewers interviewed by The Straits Times share the same sentiments: Why should we pay more money when we have already paid for the sports group? But we will pay.
Also, as events promoter Neo Yong Aik said: 'It's only about 16 cents per match. The principle is wrong but it's not an issue worth getting agitated over.'
And added Chua Kok Wei, 35: 'Even if it's $50, I will still pay because I've no choice. I want to watch.'
Peh Siong San, 32, said: 'For people who subscribe to the sports group like myself, it is largely because of soccer.
'I'm quite surprised we have to pay additional charges but I will do so. After all, I've been following the World Cup since 1990.'
Starhub did not charge additional fees for the 2002 World Cup or Euro 2004.
The four channels will not only offer live matches but also repeat telecasts, bird's-eye-view of the pitch, tactical analysis, and the tracking of individual players.
Corporate customers, such as pubs and neighbourhood coffee shops, will face an even higher bill.
For sports-group subscribers who want to catch the early-bird offer, which expires on May 1, the first set costs $688. Subsequent sets are $500 each.
For The Penny Black, a pub with six sets, it would be $3,188. But general manager Stephen Nobel is not hesitating. He said: 'During the last European Championship, the telecasts proved to be a hit.
'We were open till five or six in the morning. Without screening the World Cup, we won't be very badly affected. But with it, there will be extra revenue.'
Coffeeshop owner Goh Lay Choo said she is likely to subscribe to the package but is not happy with the extra charges.
She said: 'We have to cough up more money even though we're already paying a montly subscription of $420. But it will definitely be good for our business, so I guess we'll have to do it.'
When contacted, Starhub defended the additional fees.
Tham Loke Kheng, senior vice president (Marketing and Content) said: 'The costs of telecast rights for virtually all sports programming have escalated tremendously over the years.
'Our challenge is to balance the desires of various sports-audience segments against the rising costs by operating within a reasonable cost structure that keeps prices as low as possible.
'StarHub's Pay-Per-View platform gives us the flexibility to offer soccer fans new sports content like the World Cup as and when the event takes place, without having to increase the costs to all our sports-group subscribers in general.'
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