Can Tell me What Marketing Textbook/s...

• TehJarVu

  7 Jul 06, 21:44

  Can you tell me what marketing textbook/s you are using in the poly / uni?
  (Title + author + if possible publisher)
  
  Please tell me if you are from poly or uni ok?
  
  Thanks!
• Kawazoe

  7 Jul 06, 21:46

  for my course in poly, marketing no textbks wan leh....usually is the lecturers job to go read those books den do the notes and give us wan....we no books to buy.
  
• TehJarVu

  7 Jul 06, 21:47

  Originally posted by Kawazoe:

  for my course in poly, marketing no textbks wan leh....usually is the lecturers job to go read those books den do the notes and give us wan....we no books to buy.
  

  you from which poly?
  
  no recommended text also?
• alexkusu

  7 Jul 06, 21:49

  Normally Kotler ones
• Kawazoe

  7 Jul 06, 21:50

  hmm got recomended text but i forgot le sry
• TehJarVu

  7 Jul 06, 21:52

  Originally posted by alexkusu:

  Normally Kotler ones

  oh Philip Kotler? what title do you know?
• TehJarVu

  7 Jul 06, 21:53

  Originally posted by Kawazoe:

  hmm got recomended text but i forgot le sry

  ok, no prob.
  
  the notes the lecturers give are very detail? give out during each lecture?
• alexkusu

  7 Jul 06, 21:55

  Originally posted by TehJarVu:

  oh Philip Kotler? what title do you know?

  depends on wat kind of marketing. International mktg use diff book, product development another book, sales & promotion diff one also
  
  diff authors
• Kawazoe

  7 Jul 06, 21:55

  sometimes they give notes, but our main form of revising and reference is from the powerpoint used in the lecture, we can go school portal to download each week's ppt.
• TehJarVu

  7 Jul 06, 22:02

  Originally posted by alexkusu:

  depends on wat kind of marketing. International mktg use diff book, product development another book, sales & promotion diff one also
  
  diff authors

  can give me those books titles / authors?
  
  so i have leads to go search...
• TehJarVu

  7 Jul 06, 22:04

  Originally posted by Kawazoe:

  sometimes they give notes, but our main form of revising and reference is from the powerpoint used in the lecture, we can go school portal to download each week's ppt.

  oic...
• alexkusu

  7 Jul 06, 22:05

  international mktg one ah..cateora & graham
• alexkusu

  7 Jul 06, 22:05

  u doin mktg for wat ah teh?
• TehJarVu

  7 Jul 06, 22:07

  Originally posted by alexkusu:

  u doin mktg for wat ah teh?

  i was in the marketing line b4..
• alexkusu

  7 Jul 06, 22:08

  now u wana know for wat leh?
  
  kotler is like the authority of mktg..so cant do badly with him i guess
• Xcert

  7 Jul 06, 23:15

  Originally posted by TehJarVu:

  Can you tell me what marketing textbook/s you are using in the poly / uni?
  (Title + author + if possible publisher)
  
  Please tell me if you are from poly or uni ok?
  
  Thanks!

  take ur pick
  
  http://www.ntu.edu.sg/Library/Collections/RBR/
  http://www.ntu.edu.sg/lib/collections/rbr/rbr05-2/AB.htm#MB101
  
  
• TehJarVu

  7 Jul 06, 23:47

  Originally posted by Xcert:

  take ur pick
  
  http://www.ntu.edu.sg/Library/Collections/RBR/
  http://www.ntu.edu.sg/lib/collections/rbr/rbr05-2/AB.htm#MB101
  
  

  thanks!
• Xcert

  7 Jul 06, 23:54

  Originally posted by TehJarVu:

  thanks!

  welcome.
• snowbird82

  8 Jul 06, 00:46

  For NUS , Principles Of Marketing , Kotler & Armstrong 11th Edition. You want it?