Here's the bit which I can't stand the most about him.
Sumitani himself is not gay. In fact, his supposed homosexuality was exposed as a gimmick when he was caught in the midst of a date, in "civilian" clothes with Japanese actress and swimsuit model Anna Suzuki, whom he has since married[1] He has been criticised for his stereotypical depiction of gay men and for building a career on parodying a social minority with "bizarre and extreme" "erotically charged antics" [2]. Despite his popularity in the mainstream, Hard Gay is not popular among some Japanese gays and lesbians, and his best-selling book has not sold well in gay areas.[citation needed]
A spokesperson for the Hokkaido Sexual Minority Association Sapporo Meeting, a support group for gay, lesbian and transgender people, has said that "Hard Gay's acceptance by the Japanese public shows me that there is a strong tendency here to see homosexuality as something to be laughed at. That is sad" [3].
Openly lesbian Osaka Prefectural Assemblywoman Kanako Otsuji has been quoted as saying:
[The way the media treats sexual minorities] makes me angry. This morning I saw [comedian] Razor Ramon for the first time. I never watch TV. I'd only heard about him. He's not homosexual. He just uses gayness for his act, to make people laugh. I'm afraid that people will get the idea that gay people are all like that, yelling and pumping their hips[4].