Microsoft cuts price of Xbox 360 add-onOffering $20 off its HD DVD player to help promote disc format
SAN DIEGO - Microsoft Corp. on Thursday said it would trim the price of an HD DVD player add-on for its Xbox 360 video game console and give away movies with the player, in a bid to support the format.
The move comes one day after Target Corp. confirmed that it will promote the rival Blu-ray format for high-definition DVDs this holiday season, following a similar move by rental giant Blockbuster Corp.
Microsoft trimmed the price of the player to $179 from $199, and said it will add five free movies for buyers between Aug. 1 and Sept. 30.
Most Hollywood studios are releasing films either in Blu-ray only or together with HD DVD.
Only Universal Studios, a unit of General Electric, is releasing exclusively in HD DVD
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Sony cuts PlayStation 3 price by $100
And announces new $599, 80 GB model coming in August
Sony Corp. slashed the price of its current PlayStation 3 by $100, or 16.7 percent, and introduced a high-capacity model in an effort to spur sales of the struggling video game console.
Starting Monday, the current 60 gigabyte model will cost $499, down from $599.
The Japanese electronics maker also said it is introducing a new version of the PlayStation 3 with a bigger hard drive for storing downloaded content such as video games and high-definition movies.
The new PS3 increases the system’s storage capacity to 80 gigabytes from 60 gigabytes and also includes a retail copy of the online racing title “MotorStorm,” a company spokesman said. It will be priced at $599.
The larger capacity machine wonÂ’t be available in the United States and Canada until August.
It plays into the companyÂ’s upcoming strategy of eventually offering downloaded high-definition movies, video games, movie trailers and demos, Sony spokesman David Karraker said.
Karraker said further details on high-def movies for download would be released at a later date.
The announcement comes two days before the E3 Media & Business Summit in Santa Monica, Calif., where dozens of industry heavyweights including Sony rivals Microsoft Corp. and Nintendo Co. are expected to show off their latest games and related products.
Sony has said it sold 3.6 million PS3s in the fiscal year ending March 31 and expects to sell another 11 million in the current fiscal year. Microsoft said in its most recent quarterly earnings report filed in April that it had shipped 11 million Xbox 360s.
Nintendo, meanwhile, claims it has sold nearly 6 million Wiis worldwide as of March 31, and more than 40 million Nintendo DS handhelds. The company has predicted it will sell another 14 million Wiis and 22 million additional DS systems by the end of the current fiscal year.
The Wii and PS3 were released within days of each other late last year. Microsoft had a head start in the current generation of consoles, having launched its Xbox 360 in 2005. Last week, the software company announced an extension of the warranty due to the high number of systems suffering from hardware failure, also called the “red ring of death.”
In April, Microsoft began selling a version of its Xbox 360 with a 120-gigabyte hard drive and a souped up high-definition video connection. Called Xbox 360 Elite, the black-colored system sells for $479.99.
Xbox gamers who already own the $399.99 20-gigabyte model can buy a snap-on 120-gigabyte hard drive for $179.99.
Cut overseas' prices only ma..
aiyo cut cut cut cut liao after awhile new thing software come out ...
Love My Comp ^^
Not bad. Luckily I haven't buy yet.
wait longer for the price to drop
Sure got modified one la..hire somebody to do it.
hmm. this kind of things always litdat de la. slash here n there.
