I'm cracking my head on this.
What info do i need to write for branding strategy?
Market research, SWOT and what else?
How do u develop a brand and to put them in words for the business plan?
Any tips to write a better marketing strategy for biz plan?
Thx in advance.
Indentify competetitors.
What is your position in the market?
Do you have some exclusive strength over your competitors?
Your profit margin which determines how much budget you can spend on building your brand image.
Key factors of competitions between you and competitors, like price, quality of product/service, brand image, effectiveness of salesmen.
And your real plan of marketing activities. Like ads on TV/Mag," Dai yan ren"(if you can afford), roadshows, getting trademark for some of your product technology etc....