SDU & SDS have never been able to find the kind of success that they want in the match-making services. There is hardly any reports of its success or achievements in the papers. I think both the Departments will be doomed if they don't do a complete makeover.
The very name of Social Development Unit & Social Development Services creates a social stigma. Members fight shy of being associated with the units. My close 32 year old friend even feel shy when she told me that she has join the SDU. That was about a year ago. A date is all she gets up till now. Being an introvert, she has no choice. She hope and she pray.
The one thing that is very wrong about SDU & SDS is the name of the units. The choice of using the word DEVELOPMENT is totally wrong. This word put members in a very unfavourable situation. It indicate that they need to develope socially, that they are all hopeless cases. All are gone case type.
I would suggest that the name SDU & SDS changed it to something more appropriate and more hip. Make members feel good that they are members of this unit. And members can raise their heads when talking about this unit. Now, they dare not even look you in the face when you find out that they are members of SDU. Shy shy!!
SDS & SDU need a complete makeover, starting with its name. If I may suggest, the name THE SOCIAL CIRCLE sounds better than SDU & SDS anytime. This may not be the best of names but then....has anyone got better ideas?