Note: This survey is open to Singapore residents only.
Greetings,
I am an undergraduate pursuing a BSc Information Systems and Management degree from the University of London administered by the Singapore Institute of Management. I am currently doing my final year Information System Research Project.
The purpose of this survey is to find out how often viewers watch YouTube Videos compared to Singapore TV programs as this directly affects the awareness of advertisement. The objectives of this survey are to find out what type of viewers watch YouTube so that companies can customize ads targeting selective audiences such as their gender, age group, educational level, marital status, job nature and type of content/s watched.
The main focus is to find out whether companies can adopt YouTube as a more effective advertising media compared to TV.
This survey consists of 20 short questions and will take less than 5 minutes to complete. Please be assured that the results are strictly for academic purposes only. All responses will be kept confidential. Your help is greatly appreciated.
http://freeonlinesurveys.com/renders...kc2i69bw691307Thank You.
Yours Faithfully,
Wong Jun Wei
[email protected]