Things You Didn’t Know About the Facebook Like Button
Krumboltz | Yahoo!
Finance – Wed, Feb 8, 2012 6:34 AM
It's just a little,
clickable icon. But Facebook's "Like"
button, with its omnipresent "thumbs up" symbol, has made the
of dollars. The story of the button's creation can be traced to
a core group of Facebook veterans.
Facebook Director of
Bosworth posted his version of the button's history
2010. Bosworth writes that he and a small group of co-workers
worked on the project, codenamed “Props.” They debated other ideas
including plus/minus signs and star ratings. According to
Bosworth’s post, the Like button was originally going to be called
the "Awesome" button. Apparently, founder Mark
Zuckerberg put the kibosh on that idea.
The idea for the Like button began in 2007, according to Bosworth.
There has been some debate over the years over
whether Facebook copied the "Like"
name from rival site FriendFeed. According to Bosworth, Facebook was working on the concept months before
Friendfeed pushed out its own "Like" feature. Facebook unleashed the Like button in February
Whatever the timing, the success of the button can't be overstated.
Rapper Eminem is the most "liked" person on Facebook. As of press time, the Detroit native had more
than 52.5 million "likes." Others in his rarefied air include Lady
Gaga (47.5 million), Rihanna (50.8 million), and Katy Perry (39
The button itself is clicked millions of times every
hour. Facebook doesn't publicly
release stats on just how popular the button is, but back in 2010
(which, we admit, is an eon in Web years), 7.6 million pages were
"liked" every 20 minutes, according to independent
According to Facebook's
IPO filing with the Securities and Exchange Commission,
the site's users "generated an average of 2.7 billion Likes and
Comments per day during the three months ended December 31, 2011."
Break those numbers down, and it comes out to 112,500,000 Likes and
Comments ever hour or about 1,875,000 every minute or, to break it
down even further, around 31,250 Likes and Comments every