Meet the world's biggest Easter bunny, Darius the enormous Continental Giant, who weighs a whopping three-and-a-half stone and is 4ft 4in.
Darius, aged three, munches through an incredible 12 carrots a day to keep up his strength and fuel his amazing growth spurt.
He already held the title of world's biggest rabbit but has now smashed his own record after vets measured him a month ago and realised he had had grown another inch
It is a double celebration for Darius who shares his birthday, on Easter Sunday, with his beloved owner Annette Edwards.
Ms Edwards, from Worcester, has bred big bunnies before but Darius is the largest in the history of rabbit-kind.
The 60-year-old, who also holds the Guinness World Record for Oldest Page Three Model, said: 'He is from a dynasty of giant rabbits and now he's smashed his own record and fittingly his birthday falls on April 8 - so he really is the Beast-er Bunny.
'He was officially measured by the vets last month and it's now been confirmed he's even bigger than before.
'We actually share the same birthday and that falls on April 8 which this year is really nice because that's Easter Sunday.'
Darius enjoys two daily meals which includes rabbit mix, three apples and a cabbage.
And if that is not enough, he gorges himself on hay throughout the day.
Ms Edwards said: 'Sometimes I do feel like I own the Were-Rabbit from the Wallace Gromit films but actually he has a lovely nature to him.
'He is so gentle and I wonder if this has helped him grow bigger than the rest.
'He does run around all the time, so I guess the combination of food and exercise has worked out for him.
'He really is a handsome beast though, there's always a bit of a glint in his eye when you go near him.'
Darius is the son of former record holder Alice and the grandson of earlier owner of the crown, Amy.
Ms Edwards, who splashed out £10k on surgery and diets to turn herself into a real-life Jessica Rabbit, said she was stunned by Darius who just kept growing.
She said: 'I think it's nice that the record is being kept in the family.
'Obviously his mum Amy died a couple of years ago and that was upsetting, but I think she would like to know her son had taken the record.
'People ask me what my secret is, but there really isn't one other than just treating them well and really looking after them.
A spokesman from Guinness World Records said: 'This is the biggest bunny in the world.
'Darius is bigger than all the previous record holding rabbits.
'It's unbelievable that a rabbit could grow to over 4ft long.'
awww.. big big cutie rabbit..
looks delicious too!
this one bigger