6. Group-think, Suppression of Dissent, and Enforced Conformity in Thinking
The cult has standard answers for almost everything, and members are expected to parrot those answers. Willfulness or independence or skeptical thinking is seen as bad. Members accept the leader's reality as their own.
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There are two corollaries:
A) Independent or critical thinking is discouraged, especially critical thoughts about the leader or the group or the cult's teachings.
B) Positive thoughts and statements about the leader and the group are encouraged.
In cults, no criticism of the leader, his teachings, or his organization is seen as valid -- such criticism is always automatically wrong, just because it criticizes the guru, his teachings, or his group.
Many cults claim to have some divine, infallible teachings, "Sacred Science", "The True Word of God", "so of course any criticism of the guru or his teachings is always wrong, and downright evil, because it is going against God." ...Or because it is going against The Spiritual Principles of the Cosmos, or it is going against Nature, or whatever the purported Higher Principle is...
In some cults, dissent is considered synonymous with demon possession because 'Satan opposes the group's great works.' Criticism of the cult, the cult leader, or his teachings is seen as proof that someone is dominated by evil forces.
In many cults, the attitude is, "Those who agree with us are 'saved'. Those who disagree with us, or criticize our group, our beliefs, or our leader, are 'the lost', or the 'unsaved'."
Likewise, in cults, there is a reversal of judgement. The cult itself is never judged, or subject to judgement; the people who comment on the cult are judged by what they say about the cult. People who say good things about the cult are deemed (by the cult) to be good people. People who say bad things about the cult are deemed to be bad people.
Jeffrey Schaler wrote in his paper Cult Busting:
One way of testing the cult nature of a group is by challenging the ideology binding the group together. We can discover something about the nature of a group by how well its members tolerate opposition to the ideology that holds the group together. How well do members tolerate difference of opinion, opinion that challenges the very ideological heart of the group?
Members of the cult are like a colony of insects when disturbed. A frenzy of activity and protective measures are executed when core ideologies are challenged. The stronger the evidence challenging the truthfulness of the group ideology, the more likely members of the cult are to either lash out in a more or less predictable fashion, fall apart, or disband into separate cult colonies.
Another aspect of group-think is something that might be called "group-feel." The cult dictates what feelings or emotions good members are supposed to feel. Usually, all members are supposed to maintain a cheerful disposition all of the time, happily proclaiming that the guru and his teachings are just wonderful and will save the world, or some such thing. Anger is permitted only when criticizing non-conforming or under-performing cult members, or when faulting outsiders -- especially when condemning "enemies" of the cult and other outsiders who criticize the cult, and when condemning competing cults or groups. Otherwise, everybody wears a smiley happy face. Negative emotions about the cult or its leader are considered especially bad -- a sure sign that someone is failing the standards of holiness.